Shinden, the Team Led by Lit Killah and Spreen, Signs Strategic Alliance with Royal Kludge
The organization led by Lit Killah and Spreen adds global gaming peripheral brand Royal Kludge as an official sponsor, in an agreement that boosts the team’s competitive growth and the firm’s expansion in Latin America.
The esports team Shinden, led by artist Lit Killah and streamer Spreen, has announced a new strategic alliance with Royal Kludge, a renowned global brand of gaming peripherals seeking to consolidate its positioning in Latin America, starting with Argentina. The agreement marks a new step in the expansion of both organizations within the regional competitive ecosystem.
Since 2024, Shinden has been growing strongly in titles such as Counter-Strike 2, Valorant, and Fortnite, establishing itself in high-level competitions. Over these two years, the organization has been crowned champion in tournaments such as the AGS Cup (CS2), Ace Masters 2 (Valorant), and the FNCS (Fortnite), positioning itself as one of the esports projects with the greatest projection in the country.
Looking toward 2026, Royal Kludge becomes the official sponsor of the team. The brand, dedicated to developing professional equipment specifically designed for esports competition, is recognized for its constant pursuit of adaptability, innovation, and professional-level performance, becoming the trusted choice of competitive players worldwide.
With a strong focus on competitive gaming, Royal Kludge offers high-performance mechanical keyboards, precision gaming mice, and immersive headsets, incorporating technologies optimized for esports. This proposal positions them as the ideal partner to accompany Shinden’s pursuit of competitive excellence at the highest level.
"We are very happy with the agreement we signed with Royal Kludge. It is a brand that offers excellent quality products at very competitive prices," highlighted Gonzalo García, CEO of Shinden. As part of the alliance, the Counter-Strike players are already training daily with Royal Kludge keyboards, mice, and headsets at the team's office, contributing their professional experience to optimize the products and adapt them to high-performance demands.
"We are training many hours per day, and since we started working with Royal Kludge, we aim to provide our feedback to improve the competitive experience. We have found a very complete and comfortable keyboard for the amount of hours we use it," explained Lorenzo Rugo, coach of the Counter-Strike team.
The agreement also includes the development of new joint projects, including the launch of a product line created alongside Shinden, designed to bring professional gaming features to the entire gaming community. "This alliance will allow us to offer 'by Shinden' peripherals to our fans. We want to continue growing our community and strengthen the bond with them," added Gonzalo García.
Argentina and Latin America: A Gaming Market in Full Expansion
3.38 billion players globally, according to the consultancy Newzoo.
The global video game industry will reach US$ 321 billion in 2026, according to projections by PwC.
Argentina: A Massive Gaming Community
In Argentina, there are 26 million gamers, representing 56% of the population.
86% of Argentine players use an electronic device to play.
According to Statista, the Argentine video game market projected revenues of US$ 1.78 billion in 2025.
Approximately 16 million active users are estimated by the end of 2025.
Market penetration is expected to grow to 33.6% by 2030.
In this context of strong gaming growth in Argentina and the region, the alliance between Shinden and Royal Kludge not only strengthens the team's competitive development but also reflects the maturity and professionalization of the Latin American esports ecosystem.